The Rise of Ebooks: How To Generate Leads Easy
So you wish to find out How you can make an ebook? I can aid you with that.
Making an amazing e-book is still an incredibly useful online way that is just getting more powerful as even more individuals
adapt to mobile also checking out other tools and devices like Kindles.
You have your blog site after that you most likely find out about giving away an entirely free e-book to tempt even more
individuals into your newsletter.
This lead magnet method is a useful technique repeatedly works no matter what.
Today I will show you ways.
How I start when I make an ebook– from concepts to specifying ideas, making the design as well as the cover, to lastly posting
it to your blog site or website.
Let’s Get Started!
KEEP IN MIND:
Just What's In this Post?
Allow me simply begin by highlighting a few of the factors that will certainly obtain covered in this article on ways to make an
– What program to make use of to compose your ebook
– How to provide your e-book to your visitors.
– How to transform your e-book into a PDF.
– Where to discover images (as well as modify) photos and also pictures.
— How to create an ebook cover. (Using Canva.com)
– How to establish ideas, titles and also material that rocks.
– How to advertise your e-book free of cost utilizing my channel approach.
For some (however not all!) of these ideas, it assists to have your very own blog site host so as to get the most out of
promoting your ebook the most efficient way.
It is possible to make an ebook and share it without having a blog.
Why Make An E-book?
If you are reading this message, it is most likely that you already understand some of the advantages of making an ebook, so I will
not go over redundant information. Several of the factors all online marketing professionals and also blog owners must make an
– Increase your direct exposure Those PDF documents are incredibly very easy to share as well as you will certainly gain more
exposure individuals will share them with their buddies that solve their problems with the information you have given. Likewise,
they have the tendency to stay on people' desktop computer for longer compared to an article or an internet write-up and also
thus you have many possibilities to get them to check it again.
– Get loyal clients If you intend to generate the income, you need faithful customers. And also among the very best methods
to obtain emails and customers to present them with your product or opportunity is to offer a cost-free book as an
All these points are possible if you understand just what you are doing. Keep in mind; the ebook market is very overly
saturated, so you have to do something very excellent to stand out. The bright side is that as the tablets and computers do as
well as the cell phone market expands, so does the need for PDF documents & eBooks.
– Add a brand-new income stream Many individuals assume that the large blog owners directly earn money on their blog sites.
They do not. A lot of their earnings usually originates from a mix of having a valid subscriber lists technique connected to a
compelling book. Oh, did I discuss you can market it?
Step 1: Research Your Target Market Why Is this so important?
The first phase on the how to make an eBook journey is to take a careful look at who you are pitching it too.
The question you need to ask first?
Who is your Target Audience, what are their pain and frustrations?
What keeps them awake at night?
Knowing this information is like knowing which person in a crowd is wearing a bullseye. You have to know what he/she looks
like, what he's wearing and why he might be looking for you. Unless you know your target market well, you are essentially
This is the first step if you have an existing blog. If you want to make an eBook first and then build up promotional material
around it, you will do step two first.
following, research can be done with Google Keyword Planner.
Look for popular keywords in Google/ Analytics, and competitors
The next thing you want to do is log into your Google Analytics account and look at the popular keywords and search phrases
that people are using to find your blog. Which posts are most popular? You can then take some time to look at your
competitors on Google and see what posts are most popular for them. This gives us a good idea about useful keywords.
The next thing you want to do is input those keywords into Google Keyword Planner and find out if any other related keywords
could perform better.
For example, when I was researching the title of this article I have learned that “how to make an eBook” gets slightly more
searches than “create an eBook” and so I decided to target that instead. Over time these little bits of information can make or
cost you a lot of money. No matter what online marketing you do. Keyword research is king.
Discover Who They Are & Where Do They Like To Hangout?
Now you really want to take that information and think about who these people are.
Research this information wherever you can.
Think about their Age, Gender, and Location.
Think about their income levels and careers.
Most importantly, think about how you can
write an eBook that will help them.
Step 2: Develop your killer topic and title
Once you have narrowed down your target market problems, you can dream up a few ideas to come up with a topic and a title that
will absolutely blow people away and few ideas to come up with a topic and a title
that will absolutely blow people away and solve their problems and the same time.
To do this, it needs to have an original edge on a very relevant topic. It's when it come to you as much as them.
One important thing to realize is that making a good eBook is as much about you as it is your target reader.
Why? Because you are the one that is writing it, promoting it, selling it and believing in it.
Unless you have a passionate and knowledgeable interest in the topic, you are going to fail before you start. Don't make an
eBook about puppy training unless you know enough to actually help people and then love it enough to push it for the next five
Ebook Make It Memorable
The perfect eBooks are the ones that share a personal experience a story about a very familiar topic. Why?
Because it adds authority.
Authority is critical when it comes to books and articles because you need to show potential readers and customers that you are
experienced enough to know what you are talking about.
Let's take the example of earning money online.
Let's say you write an eBook called Ways to Make a Million Dollars Per Year. Now, if you make a million dollars per year and
think you can teach others how to do the same, then that is a highly useful ebook to write. If, however, you have never
made money yourself then you really have no experience on the topic. And people will smell it miles away.
So, whatever topic you decide on to write on, make sure you have a personalized angle connected to it.
This is quite remarkable.
Step 3: Write the eBook and craft it make it pretty
So now you can focus on the layout of your content to write your eBook and format it so that it is all pretty.
This is where the magic happens and, unless you know what you are doing, the obstacles show up nothing to big.
Start with a conclusion an outcome and work backward
People are downloading your eBook because they want to figure out how to do something.
When it comes to this reason, you should start with the result in mind that they are searching for and work reverse engineer
Sometimes I will write the contents page first because it gives me a good plan.
Other times I will just write like outrageously and not be concern about the format.
It shouldn't matter as long as you are systematically getting people closer to achieving their goals.
Get Some Really Good Images For Your Ebook
Over the years I have attempted finding numerous different places to acquire my photos and the two best solutions.
I have found Dreamstime/Pexels and taking and making my own images. Remember, when using photos, you need to have the
license to make sure you buy the correct license and get permission first or search for royalty free.
You also want to avoid stock photography that has been used many thousands of times before.
If you are really specific about what you want photos of or if you need your very own product images in there somewhere then you are proceeding to have to hire your own photographer.
Are proceeding to have to hire your own photographer.
And this is expensive. You're usually looking at between $500 and $5000 for a full day's shoot.
Taking the photos yourself on the family camera is never an excellent idea because they generally look really amateurish.
Have A Great Theme, well-proven font, and simple colors
Sometimes I download eBooks and wonder whether the author/designer was sleeping. You really only need to have to use a
simple font like Arial, Verdana, and Georgia at size 14 or 16 and then a simple color scheme like black with one additional.
Don't go over the top when it comes to this stuff!
Less is always more in the design field. You should also avoid bright reds for text as it looks spammy.
Have it proofread, By a Professional Editor
The next step is to get your eBook proofread by someone who is not afraid to give you harsh feedback. Think professional
writers or other folks people in your industry.
The point is not to find a lot of spelling mistakes (although that is important) but to determine whether it is solving problems,
coherent, etc. You really need someone to be able to give you the painful truths about your writing style and execution of
Make an eBook cover to use on your Blog
An essential part of the process here is to have an excellent eBook cover to promote your PDF file. These things are great
because they increase the perceived value of the product by crafting into something solid.
Of course, it's just a PDF file and not a real book, but by giving it, a graphical representation people will experience like it is worth more giving more value.
I highly recommend getting a designer on 99Designs or fiverr.com and upwork.com to produce you something professional.
Remember, this is working to represent your whole brand.
Step 4: Format, Convert to a PDF file and give it away to build your audience
This final step is the part where the eBook is made. Now, I am not going to talk when it comes to exactly how to sell an eBook
because I actually believe it offering them away for free.
But if you wish to find out about landing pages and sales have a look at this post.
Convert to a PDF file (Optional)
All eBooks are simply in PDF format. Why?
Because they are universally recognized by Macs and PCs alike and work on all
eBook readers and smartphones.
They also provide a consistent output.
This is crucial.
When you save a DOC file and send it friend's chances are everyone will see something different.
Not with a PDF. They all look the same.
This means your design and formatting work won't go to ruin.
If you are using Google Docs or other word programs.
Make sure you check your ebook on different internet browsers.
Time To Give it away to swap for email subscriptions.
The next step is to prepare a system where people get delivered the eBook for free of charge when they enter their
email address inside to your newsletter.
I have done an instruction video on how to automatically send an eBook to your subscribers, so I won't go over all the steps
again other than to say that it's simple to do with AWeber.
Ways To Promote Your Ebook
Promoting your eBook is actually the hardest part of the work.
I highly recommend you follow this blogging strategy to help understand the relationship between your website,
mailing list and a successful eBook.
Merely put, the idea is to create high-quality content on your site and other landing pages that drive organic relevant traffic
back to your E-Book's landing page.
It's called a sales funnel and works extremely well.
The Rise of Ebooks: How To Generate Leads Easy
In conclusion, I have covered the steps on how to create an Ebook to produce leads for your business.
This method works with building your audience and brand.
I hope this blog post helped you get started with your own very E-book.
CREATE AN E-BOOK
FREE DOWNLOAD: Step-by-step PDF + Video to Create Your 1st E-Book Even if You're Brand New (free tools included)
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I am always checking my blog for new comments…
So if you need help, your leads feel free to comment.
I will pop back on and answer them.